Fotocare

I have found that I need a partner on the equipment side who really knows what they are doing, a guy to equipment problem solve for me. For me that person is Jeff at Fotocare. Even though I am in LA most of the time these days, I would rather call Jeff in NYC, go over whatever my equipment issue de jour is and have him UPS the gear to me than deal with a local person. Not too say that there is a not a super cracker jack local gear supplier who could take care of me, I just like Jeff, I trust him, and so I deal with things long distance. For instance, I was having trouble figuring out the best way to mount my Marshal monitor. Jeff made several suggestions, sent them to me, I tried them out, and sent him back the ones I didn’t like. Jeff and I speak sometimes every day, because in this new world of moving image there is always something to figure out. And let’s face it, we are all working in a technology driven industry now. Its not like Canon vs Nikon, its much more than that silly discussion of years ago. Now I need all manner of widgets in order to make the process work, and if I don’t have all my ducks in a row, the system don’t work. Example, ND filters. Jeff was able to hook me up with BW 77 mm filters of 2,3,6 and 10 stops. That took some research on his part to dig them up, not much use for a 10 stop 77 mm ND in stills world, but with a 85 1.2 lens in daylight shooting motion, there sure is.
My plug is this, find a guy who knows his business and work with him. It will do you a world of good to have someone on the other end of the phone who you can really talk to. Let the amateur market deal with the online discount stores. I am a pro, my livelihood is at stake here, and I want somebody in the fight with me that I can count on.

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