I have been getting emails wanting more specifics on workflow and was about to make an entry on transcoding (changing the CODEC) on the 5DII footage so that FC can read it, but then I saw that Vince Laforet does a very good job of explaining it. The difference is that I use Compressor, rather than StreamClip, for no particular reason other than that is what I have always used. I do use StreamClip when I need to send off a compressed file though. The other great program I use is Squeeze, which is absolutely the best Flash convertor I have ever used. In fact, we just changed the flash player on the main site, and it is playing the FLV files a bit dark and contrasty, so I will be using Squeeze tonight to redo the files.
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Welcome to My World
I help companies build their brands through powerful visual story telling. I work with a range of companies from technology, fashion, retail, sports and automotive to help them sell their products and increase awareness of their brand identity through visual story telling. I work with advertising agencies, digital agencies and directly with clients to help them to tell their story, and then to work with the creative and production teams to carry out the vision. My work is characterized by the authentic recreation of reality that defines a brand, a product or a person. From my background in engineering, my initial approach to projects is an analytic data driven understanding of who the customers are, what the story to be told is, and then how to achieve it. From here I then work with the team to identify the cast, location and feel of the shoot. Through being a careful listener on set, I create the trust needed to harness the best creative ideas of the team, the agency and the client to tell the story in its most authentic form.