The Tipping Point

I have read on 2 seperate site this week that Canon is rumoured to be making the 1DSIV with Raw video. Wow! That would seal the deal for Canon as the premier small camera platform. The biggest problem I have with the 5D is the h.264 compression. We all deal with it, but to have RAW, would be awesome, well not so awesome if you are the RED ONE company. Add to this that Zeiss anounced that will be releasing a set of cinema primes for for EOS/PL mounts, and you have a huge step forward in HDSLR film making. The speed at which these developments are arriving is stunning. It feels like something has tipped, as Malcom Gladwell would say.

The next thing I would love to see would be Canon releasing cinema lenses for their own cameras. They have the best technology out there, they just need to apply it. That Zeiss, with 20 year old technology can steal the show from them is a bit amusing. But, it is just a matter of time. Canon has fantastic IS, they have great autofocus, they make wonderful cinema lenses for super 16 ( The Hurt Locker was shot with them), they just need to make put all the pieces together and release some killer glass.
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