Archive | May, 2010

Summer vacation?

We get a lot of email here from people who are interested in becoming professional photographers/film makers, or who just want to know how to improve their game. I always tell people the same thing: shoot your way out.

There is a story I remember hearing about Andrea Blanche, the big time 80s photographer and Avedon, whom she earlier assisted for. Sorry Andrea if I have the name wrong here, it was a long time go that I read this story. The essence of it was that she went to Avedon saying she was stuck in her professional work, and didn’t quite know what to do. He told he to get out of her studio, take a 35mm camera and some TRIX and spend the summer at Coney Island taking photographs. Essentially, get back to basics and shoot your way out of the problem. My recollection is that it worked out very well for her.

In an effort to further share what goes on here, and how we deal with the constant challange of making better and better images, here is what my summer projects look like:

-Started making a film project of the skaters down at the Venice Skate park. Slow mo with the 7D of the exhibitionist style avengers at the worlds most gorgeous skate park. Along with this I am doing stills with my H3D. Loving this project.

-Doing a series of studio portraits of young people 17-23 dealing with a moment when something unkown is about to happen.

-A short film of my artist friend Kat. Terrifically talented classical painter. Still working on getting a handle on the look for this one.

-Food. ok, this is a total disconnect, but i love eating, and have been taking snap shots of my dinner plate for years. I want to try something simple, long lens, back lit, of some of the things that i like to eat.

-Mom. Going to visit mom in a few weeks and think it would be very interestig to do something with the 5D and her in her world. She is the worlds healthiest most active senior. An absolute model for how to be happy and older.

Its a lot, but I am obsessed. NOW what are you doing this summer?
Picture 21

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Beyonce has a wicked good time.

Having had 2 cups of coffee this morning, I have decided that the new Beyonce video is genius. Actually, we here at the studio have been mezmerized by a whole series of music videos on line. (Who says that the music videos don’t matter anymore?). The Beck/Charllotte Gainsbourg “Heaven Can wait”, the much hyped MIA video by the current bad boy of video Romain Gravis, anything from the new creative director of Polaroid Special Products Ms Gaga, and our new favorite: Beyonce’s Why Don’t You Love Me. I can’t get over how much fun this is to watch, and am thinking how much fun they must have had making it. Know what I mean?

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Success=Photograph with a Passion

I sometimes receive emails from photographers wanting to know how to get started in career in photography, what should they do, what should they shoot, who should they approach? I don’t want to say I know all the answers, or even some of the answers for what other photographers should do. Everyone has their own path, and part of the challenge is to first discover that path. I will tell you what works for me: I am best when I am working on a project whose subject I know, that I love, and that I have the technical capacity to carry out. When those elements line up with something that other people care about, then you have a winner. Not everyone is like this. For some photographers it is all about the numbers, shoot what sells, and repeat. You may be one of those people, and that is great, I admire you for being able to do that. It is a much simpler road to follow, but it is not a road that works for me. When I go that way I get myself seriously off the rails and it can take me years to get back on track.

Here is an example of what I mean. I got call from Kira Pollack the photo editor at Time Magazine in the fall asking if I wanted to do a story on some dogs that had been taken in the largest federal raid ever on dog fighting rings. I had no pictures of dogs or any other animals in my portfolio. But what I did have was a long relationship with Kira when she was at The NYTimes Magazine. At the Times, they would joke that if they had someone impossible ( Mike Tyson, Eminem) , or some impossible technical aspect to a job, they would call me. Which I think is why I got the call. They wanted me to photograph 80 rescued fighting dogs in 2 days on location in St Louis. To them this was an impossible task, fraught with danger. I mean, Fighting Dogs are scary, right?

What they did not know, is that I had previously owned a rescued pit, and had also owned a rescued 90 lb Akita, a former drug dealer guard dog. So I knew about these kind of dogs. I was absolutely thrilled to be able not only to make some great photos of them, but to just to be able to meet them. Without knowing it, Kira had probably chosen the single most qualified person in the world to go do this job.

I was determined to show these dogs with dignity and respect, two things are often lacking in the genre. My assistant and I practiced for 2 days with the lights before we flew down. The result is that the story won a PDN award and AP26 award for best editorial. I knew my subject, I had passion for my subject, I had the skill to carry it off, and it was something that resonated with the an audience. Additional to the awards, I was able to do a really good thing, and this is what pushes me to do great work. Money, success, recognition, yea, we love that, but being able to do a really good thing, that is the cherry, that is what really gets me going. What was going on with these dogs was unspeakably barbaric. By me doing a good job, and Time publishing it, we were able to get almost all those rescued dogs adopted, and to shine a bright light on a very dark part of America.

So what is important to you? What do you know and love? Is it of any interest to other people? Can you do it well? Look at people like Ryan McGinley, David Bailey, Larry Clark, Jill Greenburg, Helmut Newton. That is the secret to their success. If you can figure that out, the world will beat a path to your door.

Here is some of the fallout from the Recued Fighting Dogs story. This is the stuff that rocks my world and keeps me pushing for more everyday. These pictures and the Josie the Dog’s Blog, which you must read come from Sara, who brought Josie home after the big dog raid. Big shout out to A Rotta Love Plus in Minneapolis, Minnesota, who made Josie’s new life possible.

If you would like to stay informed of the follow ups to the Rescued Fighting Dogs story, sign up at my FaceBook Fan Page, which is where I will be posting them. Thanks for your attention.

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Photographers: Marketing in the Google Age, or the forensics of emailing

Jason Moriber, from the social marketing company Wise Elephant, and I were talking last week about how Google is effecting direct marketing. Basically, what both he and I have noticed is that for an emailer is sent out the open rate has been increasing, but the click through rate drastically decreasing. At about the same time that the emailer goes out, the web traffic on my site spikes up. Additionally, Jason has been noticing that people are doing multiple opens over long periods of time. Weird, right? Basically what is happening is that people may like the imagery, but don’t trust the marketing, so they are doing a Google search of the name to find out for themselves what the person is up to. Fascinating in a CSI sort of way. Well, the first thing I do is Google my name, and the first 3 pages of info is all about DHS, what I have done, where I am commenting, what awards I have won, etc. Which I guess is great from a marketing point of view, if a bit weird from a “This is Your Life” point of view. From what I can tell, this forensic thing is a fairly new phenomena. If anyone else out there is having this experience, or has any thoughts on it, I would very much like to hear from you. Thanks for your time.

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