Archive | May, 2010

Summer vacation?

We get a lot of email here from people who are interested in becoming professional photographers/film makers, or who just want to know how to improve their game. I always tell people the same thing: shoot your way out. There is a story I remember hearing about Andrea Blanche, the big time 80s photographer and [...]

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Beyonce has a wicked good time.

Having had 2 cups of coffee this morning, I have decided that the new Beyonce video is genius. Actually, we here at the studio have been mezmerized by a whole series of music videos on line. (Who says that the music videos don’t matter anymore?). The Beck/Charllotte Gainsbourg “Heaven Can wait”, the much hyped MIA [...]

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Success=Photograph with a Passion

I sometimes receive emails from photographers wanting to know how to get started in career in photography, what should they do, what should they shoot, who should they approach? I don’t want to say I know all the answers, or even some of the answers for what other photographers should do. Everyone has their own [...]

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Photographers: Marketing in the Google Age, or the forensics of emailing

Jason Moriber, from the social marketing company Wise Elephant, and I were talking last week about how Google is effecting direct marketing. Basically, what both he and I have noticed is that for an emailer is sent out the open rate has been increasing, but the click through rate drastically decreasing. At about the same [...]

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