Archive | 09. May, 2010

Photographers: Marketing in the Google Age, or the forensics of emailing

Jason Moriber, from the social marketing company Wise Elephant, and I were talking last week about how Google is effecting direct marketing. Basically, what both he and I have noticed is that for an emailer is sent out the open rate has been increasing, but the click through rate drastically decreasing. At about the same [...]

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