I am often asked, how did I get started? How did go from assisting to shooting? Truth, dumb luck combined with the arrogance of youth. I told people I was a photographer, therefore I was. Cute, but not such a good plan these days. Today is whole other planet than when I started.
This is what I tell people:
-You need a consistent vision, it must be cohesive. Toss anything that doesn’t jibe.
-This vision needs to be carried out in a competent way so that buyers are assured that you can repeat it on demand. Crucial.
-Your vision needs to be relevant. If you are really into some obscure niche, like underwater caves or something, that is great, but not so relevant.
-Your vision needs to be honest. If people think you are faking it, or that it does not come from your heart, it won’t be believed. The ADs want your heart and soul into their job, and if you are not fully committed with your vision, there is someone else out there who is.
-Be spectacular. Do something Spectacular. Be the first person to photograph whatever. Do some large, even if it is not so large, call it something large. Get attention! Do something that people can hang a label on.
