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Making Book

Personally, I never book a big job without my printed portfolio being called in. I wish that was not the case, they are a real pain to make, but that is the reality. The order of the book, and the selection of the images is something I work on with my agent. It is essential [...]

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Feed the Eye.

The above photo is by Jonathan Waiter. We produce a lot of content around here, but we also are obsessive consumers of content. Blogs, magazines-tons of them, movies, books, everything we can get our greedy little hands on goes down the hatch. This mornings diet: CNN.com, Interview Magazine, NYTimes Magazine on line, NY Magazine, The [...]

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The Biz. Minding the store.

If you are starting out, or transitioning from assisting to shooting, one of the huge differences will be your legal liabilities and your responsibilities. I suggest that everyone speak to someone who really knows the drill on this stuff. When I started, back in the Stone Age, I was a lost 22 year old. It [...]

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Summer vacation?

We get a lot of email here from people who are interested in becoming professional photographers/film makers, or who just want to know how to improve their game. I always tell people the same thing: shoot your way out. There is a story I remember hearing about Andrea Blanche, the big time 80s photographer and [...]

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Success=Photograph with a Passion

I sometimes receive emails from photographers wanting to know how to get started in career in photography, what should they do, what should they shoot, who should they approach? I don’t want to say I know all the answers, or even some of the answers for what other photographers should do. Everyone has their own [...]

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Photographers: Marketing in the Google Age, or the forensics of emailing

Jason Moriber, from the social marketing company Wise Elephant, and I were talking last week about how Google is effecting direct marketing. Basically, what both he and I have noticed is that for an emailer is sent out the open rate has been increasing, but the click through rate drastically decreasing. At about the same [...]

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10 suggestions on web site design for photoghraphers

Many people are confused about what a photographers or other visual artists web site should look like. These are my thoughts based on my experience and my many failures. I preset these hoping to save you some money and grief. The web site is the way we present our work to the world, the portfolio [...]

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The importance of Chase Jarvis

Mr Chase Jarvis is a divisive persona at my studio. The breakdown goes something like this: I defend him, my assistants hate him, with a capital H. So lets do the hate argument first because it is more fun. They cannot stand his personality. They find him to be arrogant, self obsessed and seemingly blind [...]

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Nobel Prize Winners and Allen Iverson.

One of the wonderful things about being a photographer is the access is gives us to extraordinary people we would never normally have. The above is a book jacket that was signed by Harry, as his idea of a gift to commemorate our short time together. Harry Markowitz won the Noble in economics in 1990. [...]

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Models vs Actors vs Street Casting.

Normally, a regular person put in front of seamless paper will not exactly freeze, but be a bit disoriented. They will look at you and want you to tell them what to do. They are relying on you as their guide to help them in this strange environment. This is where the photographer really needs [...]

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