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Diary of an Advertising Job

Job: Global launch of a pharmaceutical. 7 primary shots, one still life shot. Budget, low 6 figures. Tuesday: Hello NYC! Arrived late Sunday, the jet lag is fading, thank you Diet Coke. Meeting Robert Kozek, 1st assist, to test lights at Fotocare. There is some talk from the client about wanting to overpower daylight so [...]

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Feed the Eye.

The above photo is by Jonathan Waiter. We produce a lot of content around here, but we also are obsessive consumers of content. Blogs, magazines-tons of them, movies, books, everything we can get our greedy little hands on goes down the hatch. This mornings diet: CNN.com, Interview Magazine, NYTimes Magazine on line, NY Magazine, The [...]

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HOW TO: Rescued Fighting Dogs Stills, Time Magazine

This was one of the best feeling jobs I have done in years. Time Magazine was great about giving me all the support I could ask for. Feel great about the results, feel great about the dogs, feel great about the people I was working with. Here is the story of how these pictures came [...]

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Moving Photograph

The idea here was sort of a play on words, how moving can I make a photograph? I hired an actress who could cry on command, which is a talent that absolutely mystifies me. I wanted her to go through a range of emotion from happy to sad, but for reasons that became clear once [...]

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How to make Meth (addict), did I get it right?

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